Small Business Tips - Increase Revenue Through Technology

QR codes, also known as “Quick Response” codes are those square looking barcodes that are showing up everywhere on posters, newspapers, and even utility bills. Nearly all smartphones have the technology to read QR codes by using your phone’s camera. They are becoming increasingly popular and many major brands are adopting this technology and adding them to their marketing platforms to connect with consumer’s love of technology. NFC technology is still in its trial phase, but is being widely adopted by top tier technology companies, such as Apple, Google, Samsung, Blackberry, Nokia, and more. The idea behind NFC Technology is a wireless technology designed to provide simple, secure communication between electronic devices. To learn more about NFC Technology, click here.

What is Near Field Communication technology?

Similar to QR codes that are gaining popularity, Near Field Communication (NFC) is a wireless technology designed to provide simple, secure communication between electronic devices.  It is a new chip that can be embedded into 2-D items, such as posters. This technology works by bringing two NFC-enabled devices within a few centimeters of one another.  When you see the NFC logo (image above and to the right), you can immediately sync by your NFC-enabled device. Many of the newest smartphones such as the Galaxy Nexus, Samsung Galaxy S II, and BlackBerry Curve have already started embedding NFC chips. Click the following link for a list of additional phones with NFC technology. Although this technology is still in it’s trial phase, it is already seeking full deployment by many services and manufacturers. It is expected to become much more efficient and user-friendly than QR codes.